The sale of the iPhone 16 and iPhone 16 Pro officially began in the UAE on September 20, 2024. This launch marked a significant moment for Apple enthusiasts in the region, who were eagerly anticipating the new models. The iPhone 16 series, featuring upgrades like the powerful A18 chip, enhanced cameras, and larger screen sizes, was made available for pre-order as early as September 13, 2024.
Retailers across the UAE, recognizing the massive demand for these new models, introduced several schemes to attract buyers. One of the most appealing offers was the "assured buyback" program, where customers are guaranteed to receive 70-75% of the phone's value when they upgrade to a future model. This incentive played a crucial role in boosting sales from the very first day, as it provided assurance for those considering upgrading from older models without the risk of losing significant value on their current device.
The pricing for the iPhone 16 starts at AED 3,399 for the base 128GB model, while the top-tier iPhone 16 Pro Max 1TB version goes up to AED 6,799. Despite the higher prices, the buyback plans offered by major retailers, including Eros Group and Jumbo Electronics, made it easier for consumers to make the purchase, knowing they could upgrade with minimal financial loss in the future. Retailers aimed to prevent buyers from waiting for Apple's next update, which often drives sales later in the product cycle.
With assured buyback and other financing options, such as installment plans and trade-in schemes, retailers in the UAE are making it convenient for customers to stay on top of the latest Apple releases. Additionally, these plans are particularly attractive in the resale market, where older iPhone models generally maintain high value, further ensuring the buyer's investment is secure.
The iPhone 16 and iPhone 16 Pro launch in the UAE has been met with enthusiasm, supported by innovative buyback schemes that provide customers with long-term value and ease of upgrade
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