Triptii Dimri Joins Forever New as Global Brand Ambassador, Elevating the Autumn/Winter 2024 Collection with Timeless Elegance

Forever New, founded in Melbourne, Australia, is a globally admired brand celebrated for creating effortless and timeless fashion for today’s modern women. Known for its elegantly designed pieces with intricate detailing, Forever New crafts collections that exude sophistication while embracing the essence of femininity. From chic dresses and essential workwear to standout accessories, the brand's commitment to creating versatile, enduring fashion has won the hearts of women worldwide.

Focused on quality, sustainability, and versatility, Forever New has grown into a beloved western wear brand with a strong global presence, operating in over 25 markets with more than 480 retail and concession stores. Each collection is a unique blend of feminine silhouettes and current trends, designed to give women confidence and help them feel beautiful in every moment.

In a significant new chapter, Forever New is excited to announce Bollywood sensation Triptii Dimri as its new Global Brand Ambassador. Known for her captivating on-screen charm and impeccable style, Triptii will represent the brand across key markets like India, Australia, Canada, South Africa, and Europe. Her fresh, youthful energy and bold fashion choices resonate perfectly with Forever New's core audience—fashion-forward women who value elegance and contemporary chic.

Triptii's ability to connect with a younger, fashion-savvy demographic aligns seamlessly with Forever New's brand ethos of blending timeless sophistication with modern trends. Her influence will help elevate the brand’s visibility globally, solidifying its position as a leading fashion destination for young women.

Sharing her excitement, Triptii Dimri said, "I’ve always admired Forever New for its perfect balance of elegance and modern fashion—it truly reflects my style. It’s an honor to become the Global Brand Ambassador for a brand I genuinely love. I can't wait to introduce this stunning collection to fashion lovers around the world."

Get ready to be swept away by Forever New’s newly launched Autumn/Winter 2024 Collection, showcasing rich tones like deep reds, striking burgundies, and timeless blacks. The collection is a beautiful fusion of classic Forever New elegance with a contemporary twist.

Dipendra Goenka, Founder and CEO of Forever New Australia, expressed his enthusiasm for the partnership: “We are thrilled to welcome Triptii Dimri as our Global Brand Ambassador. Her grace, confidence, and positive energy align with our brand's values. This collaboration reinforces our commitment to delivering sophisticated glamour and quality. Triptii embodies the essence of our Autumn/Winter 2024 collection, elevating each piece with modern sophistication.”

Dhruv Bogra, Country Director of Forever New India, added: “We are an on-trend, highly fashionable brand with a strong focus on sustainability and quality. Triptii's fashion-forward appeal and down-to-earth charm make her the perfect fit for Forever New as we deepen our connection with millions of loyal consumers in India."

The Autumn/Winter 2024 Collection features standout pieces like oversized floral prints, dazzling embellishments, and a luxurious palette of fabrics including sheer chiffons, plush velvets, and bold cutouts. Each piece is thoughtfully crafted to elevate any wardrobe, adding drama and sophistication to everyday looks.

Forever New’s accessible luxury positioning ensures that every fashion lover can find pieces that reflect their personal style. Discover the stunning new collection in Forever New stores, department stores, and on major fashion e-commerce platforms this October, and add a touch of modern elegance to your wardrobe.