WETEX 2024, held from 1st to 3rd October at the Dubai World Trade Centre, showcased a vast array of innovative solutions in the energy, water, technology, and environmental sectors. The exhibition featured companies from more than 55 countries across various sectors, including renewable energy, oil and gas, and water management. The event emphasized cutting-edge technologies such as smart grids, AI-driven sustainability tools, and carbon capture innovations.
This year, WETEX hosted over 1,750 exhibitors from diverse industries, ranging from energy and water to technology and environment-focused firms. These exhibitors showcased technologies aimed at improving sustainability and resource management, with a strong focus on decarbonization, renewable energy integration, and waste management solutions. Notable sectors included solar energy, water desalination, and AI-driven smart infrastructure, with global leaders demonstrating how emerging tech is reshaping industries to meet environmental goals.
The Future Energy Landscape Forum, organized by Dragon Oil, was a key highlight, addressing decarbonization strategies and innovations in the oil and gas industry. The forum brought together decision-makers and experts to discuss sustainable energy solutions and how industries can transition toward a low-carbon future. Digital Manara was got the opportunity to meet some of these innovative companies
Electric way
Electric Way, established in 2003, is based in Dubai, UAE. The company specializes in supplying electrical materials, primarily to the construction and power generation sectors across the UAE and neighboring countries. Their product range includes a variety of cables (armored, rubber, control, instrumentation, marine), cable accessories, lighting systems, wiring accessories, and industrial plugs. They are recognized for partnering with top international brands such as DUCAB, Nexans, and Saudi Cables.
Electric Way participated in WETEX 2024, one of the most prominent sustainability and clean energy events in the region. Their presence at the event allowed them to showcase their innovative solutions and strengthen their connections within the energy sector. This participation not only increased their visibility but also opened doors for potential collaborations, solidifying their reputation as a key player in the electrical supply industry in the UAE
Dubai Municipality
At the recent WETEX 2024 exhibition, Dubai Municipality showcased several groundbreaking innovations reflecting its commitment to sustainability and smart city development. A notable highlight was the 'Green Spine' project—a visionary 40-mile motorway designed to integrate sustainable transportation and urban greenery. This initiative features solar-powered 'robo-trams' running between lanes, alongside pedestrian paths and cycling tracks shaded by one million trees.
Additionally, Dubai Municipality introduced a remotely controlled smart skimmer boat engineered to clean the city's waterways by removing plastic bottles, tires, and other debris. This innovative solution underscores the municipality's dedication to leveraging advanced technologies for environmental conservation.
These initiatives, among others presented at WETEX 2024, highlight Dubai Municipality's proactive approach to fostering a sustainable and livable city for its residents and visitors.
Ma Hawa
Ma Hawa, an innovative UAE brand, has introduced a groundbreaking technology that extracts water from the air. Utilizing energy-efficient Atmospheric Water Generation (AWG) technology, Ma Hawa harnesses atmospheric humidity to produce clean drinking water, making it a sustainable solution for water-scarce regions. This technology uses a patented process, developed in partnership with Watergen Inc., to convert air into high-quality drinking water. The water is purified through a multi-stage filtration process, including ceramic, carbon, and metal filters, with essential minerals added to enhance health benefits.
Launched in 2023, Ma Hawa aims to address the growing water scarcity issue, particularly in the Middle East, by offering eco-friendly water bottles available at major retailers like ADNOC and Union Coop. The brand's mission is to provide accessible, affordable, and sustainable water, contributing to both water security and the reduction of carbon footprints. With plans to expand their production capabilities and distribution network, Ma Hawa is setting a new standard in sustainable hydration.
NAFFCO
NAFFCO, a global leader in safety and fire protection solutions, has launched the first-ever electric fire truck in the MENA region. This groundbreaking vehicle is part of NAFFCO’s commitment to sustainability and innovation in emergency response. The electric fire truck is designed to enhance operational efficiency while minimizing environmental impact. It features an integrated water pump with a capacity of 2,000 liters per minute, a 4,000-liter water tank, and a 500-liter foam tank, providing powerful firefighting capabilities.
The truck is also equipped with advanced technologies such as a 360-degree warning light system, electronic tank level indicators, and AI-enhanced camera systems for environmental monitoring. These features, combined with its electric powertrain, make it both a highly effective and eco-friendly solution for firefighting. NAFFCO's electric fire truck represents a significant shift in emergency vehicle technology, offering improved response times and a reduced carbon footprint, setting a new standard for the industry.
Utico
Utico, a leading utility provider in the UAE, has made substantial efforts in advancing sustainable energy solutions. At WETEX 2024, the company showcased its innovative projects in water and energy management, focusing on reducing carbon emissions and supporting the UAE’s journey towards a green economy. WETEX provided a platform for Utico to network with key industry leaders and explore new partnerships that emphasize renewable energy integration and sustainable practices.
The exhibition allowed Utico to highlight its role in advancing sustainability through its use of cutting-edge technologies for energy efficiency. By participating in high-level discussions, the company reinforced its commitment to the UAE’s sustainability goals, aligning with the national agenda of reducing carbon footprints and boosting energy efficiency in utility services. The exposure at WETEX 2024 also facilitated new collaborations that can lead to scaling up green projects across the region.
Utico’s participation in this event enhanced its visibility and reputation as a sustainability leader, creating further opportunities to contribute to the UAE's long-term environmental strategies and to benefit from government-led green initiatives.
Dubai Pipes
Dubai Pipes has played a crucial role in supplying clean water across the UAE, ensuring the well-being of communities and supporting infrastructure development. Their ongoing efforts focus on sustainable solutions for water distribution, especially in areas facing growing demand due to urbanization.
At WETEX 2024, Dubai Pipes showcased their advanced piping technologies, which are instrumental in the efficient and eco-friendly distribution of water. The exhibition provided a platform for companies like Dubai Pipes to demonstrate how their solutions align with Dubai's sustainability goals. WETEX helped amplify their efforts by creating opportunities for collaboration with international businesses and key stakeholders, highlighting innovations that contribute to clean water initiatives in the UAE.
Through events like WETEX, Dubai Pipes and similar companies can not only showcase their technologies but also engage in discussions on sustainable water management, aligning with the UAE’s vision for a greener future.
WETEX 2024 proved to be a highly beneficial platform for numerous exhibitors by enabling them to showcase their latest innovations, network with global industry leaders, and explore new partnerships. The event fostered an environment where companies could engage in meaningful discussions around sustainability, clean energy, and resource management. Exhibitors, ranging from water management firms to renewable energy providers, leveraged WETEX to amplify their visibility and align with the UAE’s sustainability goals. The exhibition facilitated collaborative opportunities and helped businesses gain insights into cutting-edge technologies, ultimately supporting their efforts to drive innovation and contribute to a greener future.
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